Established in 2018, Bazuuyu is a brand dedicated to capturing quirky and interesting trends in the toy market. Its main IPs include Ba Niangniang Hotpot, Vegetable Family Casual Flowers, Obakenu, and Ghost. The company integrates the development and production of plush merchandise, IP operation, licensing, themed exhibitions, and pop-up stores. In the future, Bazuuyu will continue to explore and create various IP-related products, aiming to become a supermarket for plush items while spreading joy and embodying the lifestyle of the younger generation.